Media
Lucent—in new light
Upscale ‘Design Your Own Apartment’ campaign appeals to the downsizer market
13 August, 2018
Celsius Property Group, in association with award-winning Hillam Architects, have just secured their development approval for Lucent Claremont – a boutique development of only 40 apartments that overlooks the historic Claremont Oval and Lake Claremont Golf Course.
After their children move out of home many people find that they are left with a house that is too big. However, when looking to downsize, it is difficult for buyers to find an apartment that still allows them to enjoy their desired lifestyle.
Over the past 2 months Celsius Property have run an innovative ‘Design Your Own Apartment’ campaign for their Lucent Claremont development to address this gap in the market. In its final days, the campaign enables people to customise the layout and aesthetic of a premium apartment and bring their dream home into reality.
“Our ‘Design Your Own Apartment’ campaign allows buyers to ‘right-size’ while creating their own luxurious, bespoke apartment in a prime location,” says Richard Pappas, Managing Director of Celsius Property Group.
“Rather than buying off the plan, people are able to actually customise the plan.”
People can configure their own generously sized 1-bedroom, 2-bedroom or 3-bedroom apartment to suit their specific needs and tastes. For example, altering the size of the living areas and increasing or decreasing the number and size of the bedrooms. Deluxe penthouse apartments are also available.
Special attention has been paid to ensure that Lucent Claremont residents enjoy the benefits of right-sized living while retaining the lifestyle they are accustomed to. For example, guests can be entertained in the second-floor Residents’ Retreat. It features a range of creature comforts such as a chef-grade kitchen and personalised wine cabinet, as well as access to an adjacent landscaped terrace and decked outdoor areas overlooking Claremont Oval.
Hillam Architects has designed Lucent Claremont to create a sense of community by encouraging ‘incidental encounters’ and conversations with fellow residents in communal spaces such as the entertaining deck or herb garden. Amana Living will also offer optional add-on services, including cleaning and general assistance within the home.
Located on Davies Road only 350m from Claremont’s superb café and restaurant precinct, this exciting new development is unanimously supported by the Town of Claremont council and received Development Approval on 31 July 2018.
“Buyers still have the opportunity to participate in the ‘Design Your Own Apartment’ campaign. Anyone who misses out can be assured that Celsius Property Group and Hillam Architects will incorporate the invaluable insights from campaign participants into the final apartment plans, which will officially be released in late September.” Richard Pappas said.
For more information, please contact:
Tim Grose – 0416 004 492
Richard Pappas – 0411 144 230
Celsius Office (24/7) – (08) 6144 0700
Client Testimonial
Jan Saggers – Mount Claremont (Lucent Claremont Buyer)
1. What attracted you to this development? Was the ability to have input into the design an attractive feature?
I was keen to live around the Claremont oval as my father played footy for Claremont and has always been a devoted Tigers fan, so I feel like I grew up around the oval. Also, it’s so close to the train station and other great public recreational amenities such as the gym at the footy club, the tennis club, the golf club, the swimming pool, and the Lake Claremont Nature Reserve. Within walking distance is Claremont Quarter and all the services associated with a town centre. In addition, this precinct development is Perth’s first Multi-Age Precinct (MAP) and will have an on-site service provider, Amana Living, who will offer a wide array of lifestyle and aged care services to precinct residents of all ages, not to mention the wider community. The fact that the precinct will also have on-site cafes and a small supermarket was another huge drawcard.
Being able to have input into the design of my apartment was fantastic. While the original architect design was already very attractive, I had a list of 14 minor changes I wanted, all of which Celsius happily accommodated.
“Being able to have input into the design of my apartment was fantastic. While the original architect design was already very attractive, I had a list of 14 minor changes I wanted, all of which Celsius happily accommodated.”
2. Can you tell us how you were able to apply this concept to your dream apartment?
In my ‘dream apartment’ I always wanted to have a small number of large rooms rather than a large number of small rooms, so being able to turn a 3-bedroom space into two large bedrooms (including a study area) and to increase the size of the open plan living area, was really attractive to me. Also, the architects were able to create a small entry foyer, provide additional storage, and tweak a few other things to enable me to easily accommodate all my favourite pieces of furniture.
3. What do you feel is currently lacking in the premium apartment space?
Many of the other developments I’ve visited lack a sense of vibrancy and community. The Claremont development feels different to me. It has a soul, not to mention cats and dogs! I also like the shared community spaces, the oval in particular.
4. What is your reason for ‘right-sizing’ and what benefits appeal to you? (Lifestyle? Circumstance?)
I’m in my mid-50s with three young adult children, one of whom has already left home and two of whom are likely to leave home in the next few years. Our 4-bedroom 2-bathroom home is not designed for one; it’s a family home and should be used as such. The idea of living around the Claremont oval where I’d have my own space, but be able to step out my front door into a vibrant community, is really attractive to me.